How In-Housing Provides a New Opportunity for Agencies

Tim Cross 11 October, 2018 

While some brands are beginning to re-evaluate their agency relationships and bring some agency functions in-house, this provides agencies with an opportunity to revamp how they’re paid says Toccara Baker, product marketing manager at Adobe Advertising Cloud. Baker argues that agencies have typically been underpaid for the advice and consultation services they’ve provided brands with. As brands assess which work they outsource, they will begin to understand how important these consulation services have been , and agencies can be paid accordingly. In this interview, Baker also describes how Adobe works with brands to enable “personalisation at scale”. Filmed at New Video Frontiers 2018 in London.


About the Author:

Tim Cross is Assistant Editor at VideoWeek. slot gacor 4d slot gacor togel pulsa slot88 akun pro thailand slot gacor 4d slot gacor slot gacor 4d toto slot situs toto slot5000 situs togel slot88 slot dana slot demo slot gacor situs togel situs togel slot gacor slot777 situs togel situs togel toto slot slot demo judi bola slot77 slot bonus slot deposit pulsa slot88 bandar togel slot gacor 4d slot gacor 88 toto togel situs togel bandar togel bandar togel slot gacor slot88 slot server thailand slot88 slot88 slot gacor slot gacor slot gacor slot88 bandar togel togel macau slot4d
Go to Top