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Efficient Ad Targeting is Key to AVOD Success says Roku’s Duarte

Tim Cross  26 September, 2018

Roku is perhaps best known for the over-the-top (OTT) devices it manufactures, but earlier this year the company’s advertising and licensing revenues exceeded hardware sales for the first time as it pushes to diversify its revenues. One interesting part of this transition is the launch of the Roku Channel, an ad-supported video service hosted on Roku’s platform. In this interview Roku’s director of content acquisition Bernarda Duarte discusses the channel’s progress so far, and why she believes Roku is making a success out of ad-supported video on-demand (AVOD). Filmed at DMEXCO 2018 in Cologne.

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