After a successful debut last year as the ‘Addressable TV Advertising Guide’, we decided to expand this year’s edition to cover the entire TV and video ecosystem. The guide was produced in partnership with RTL AdConnect, Taboola and FreeWheel, and features content relating to:
– addressable TV advertising
– the market impacts of 5G
– how to make video more effective
– our industry’s need for an ethical renaissance
– the rise of the media alliances
– the state of blockchain in ad tech
The guide also feaures Q&As with Finecast’s CEO Jakob Nielsen and Arete Research’s founder and senior analyst Richard Kramer.
Printed copies of the guide are available on trade press stands at DMEXCO and will also be distributed at New Video Frontiers in October, so keep an eye out if you’re attending, either of those events. There’s also a digital version of the guide available and you can download your free copy here.