Finecast are Seeing Digital Investment Being Shifted Back into TV

Many TV broadcasters have seized upon issues around brand safety and measurement in the digital world to highlight TV’s comparative benefits, in an efforts to reclaim ad spend taken by the likes of Google and Facebook. The tactic has worked says Rich Astley, chief product officer at Finecast, not only funnelling more investment into TV, but driving interest in TV’s new targeting capabilities. Here, Astley discusses TV’s advantages over digital competitors, and where Finecast is integrating its product. Filmed at the Cannes Lions Festival 2018.