The Cannes Lions 2018 festival kicks off today, returning this year with something of a revamped format after both Publicis and WPP made some very public large complaints over the past year around the cost and inefficiency of the event. The festival responded by making some changes accordingly, so this year’s festival both shorter and cheaper. Now all we have to do is hope that strikes by the French air traffic controllers and the French train drivers won’t scupper proceedings too much.
Coverage
As an official partner of the event, VAN will be covering the major announcements this week and we’ll also be filming some video interviews with various industry luminaries.
TV Rise Meet-Up
VAN is holding a TV Rise meet-up in partnership with IPONWEB on Wednesday evening for those if you who attended our event back in April, so if you’re coming to Cannes, do come along. Attendance is limited to past attendees so get in touch (and check your inbox!) if you’d like to attend.
Panel: The Global Evolution of TV Planning, Buying, Measurement and Software
VAN editor Vincent Flood will be moderating a panel hosted with Adobe at 5.15pm on Monday evening (invite-only). The panel will look at the state of TV inventory, planning and buying as it relates to technology and software, and the many different factors affecting global marketplaces.
- Vincent Flood, Editor, Video Ad News – Moderator
- Graeme Hutcheson, Director of Advanced Advertising at Sky
- Matthew Jacobs, Senior Director, Global Media Partnerships at Amplifi Global
- Toni Petra, EVP Watch, Nielsen
- Todd Gordon, Director, Programmatic TV, Adobe
Captify Party
VAN Editor Vincent Flood will doing a guest DJ spot for a couple of hours at Captify’s spectacular annual party at the Captify villa in the Cannes foothills. Unfortunately the party is now over-subscribed.
Captify don’t mess about…
Conference Schedule
The schedule may be shorter this year than usual, but nonetheless five days of talks split across nearly 30 venues can be hard to sift through, so we’ve picked out some of the highlights that we think will be most relevant to our readers:
Day One
12.30, Interactive Stage: Rewire your Business with Blockchain to Drive New Value with Jason Kelley (IBM)
14.00, Debussy Theatre: Redefining Creativity in the Data Driven Age with Brian Gregg and Jason Heller (McKinsey & Company)
14.00, The Forum: Why are Hollywood’s stories and marketing more effective than ours? with Nalia Fattouh (FP7/McCann Cairo) and Tahaab Rais (FP7/McCann MENA)
15.00, Lumière Theatre: Androids, AI, and the Future of Human Creativity with Kyoko Yonezawa (Dentsu), Hiroshi Ishiguro (Osaka University), Kei Wakabayashi (Blkswn publishers)
15:30, Debussy Theatre: The Future Belongs to the Rule Breakers with Per Pedersen (Grey)
Day Two
10.00, Innovation Stage: The Death of OpenRTB: Blockchain Beyond The Hype with Gabe Greenberg (GABBCON), Barry Cupples (Omnicom Media Group), Adam Helfgott (MadHive) and Gowthaman Ragothaman (WPP)
10.30, Cannes Lions Beach: Wake Up With The Economist with Rosie Blau (1843), Marc Pritchard (P&G), Andrew Clarke (Mars, Inc.) and Raja Rajamannar (Mastercard)
12.00, Innovation Stage: How Will AI Shape the Future of Hollywood? Kiran Bhat (Loom.ai), Peter Day (Quantcast)
12.30, Interactive Stage: Blockchain: From Touch Point to Trust Point with Thomas Müller (Accenture Interactive)
14.00, Lumière Theatre: What Matters Next with Lyor Cohen (YouTube and Google), Annie Mac (BBC Radio 1), Lubomira Rochet (L’Oréal) and Susan Wojcicki (Google)
14.00, Innovation Stage: The New Innovation Model: Data-Driven Creativity with Anna Bager (IAB) and Kimberly Kadlec (Visa)
15.00, Lumière Theatre: Marcel. One Year Later: AI, Creativity and the Future of Our Industry with Nick Law, Arthur Sadoun and Carla Serrano (Publicis Groupe)
Day Three
10.00, Redac 1: Lessons from the World’s Best Campaigns with Alaina Crystal (AMV BBDO London) and Andrea Diquez (Saatchi & Saatchi New York)
10.30, Spotlight Stage: The Future of Storytelling: Engaging and Influencing Next-Gen Audiences with Samantha Barry (Glamour)
11.00, Lumière Theatre: Founders’ Formula: Pioneering for Purposeful Growth with Richelieu Dennis (Sundial Brands), Guido Martinetti (Grom) Keith Weed (Unilever) and Jane Wurwand (Dermalogica)
11.00, Innovation Stage: The Break Up of Big Tech with Scott Galloway (L2 Inc.)
12.30, Interactive Stage: AI Will Kill Creative. AI Will Save Creative with Alan Kelly and Eco Moliterno (Accenture Interactive)
13.00, Lumière Theatre: Finding Film in Fact, Fiction and Feeling with Davud Karbassioun and James Marsh (Pulse Films)
15.00, Redac 1: The Future of Strategy with David Tiltman (WARC), Paula Bloodworth (Wieden + Kennedy), Dan Burdett (eBay), Leo Rayman (Grey London) and Frank Reitgassl (Mondelez International)
15.30, Spotlight Stage: Your Task is to Take Risks with Zoe Clapp, Darren Childs, Alex Horne and Scott Russell (UKTV)
16.30, Spotlight Stage: Telling Your Brand Story Authentically in Esports with Jeff Beer (Fast Company), Alex Clegg (Superunion), Caroline Pilz (Daimler AG), Rodrigo Samwell (ESL)
17.00, Debussy Theatre: The Power of Big Tech Platforms with Carolyn Everson (Facebook), Daryl Lee (UM), Evgeny Morozov (Journalist) and Keith Weed (Unilever)
Day Four
10.00, Innovation Stage: How Innovative Technologies Are Changing The Sports Marketing Landscape with Rich Routman (Minute Media), Kary Brock (Endeavor) and Roel De Vries (Nissan Motor Company)
10.00, Trends Stage: Future Five: Video Trends that Power the Next Instagram Wave with David Grant (POPSUGAR)
10.30, Spotlight Stage: 15 Things We Learned about Branded Entertainment with Samantha Glynne (FremantleMedia), Gabor Harrach (Multiple Global Brands and Agencies) and Marcelo Pascoa (Burger King)
11.00, Entertainment Stage: Unskippable Craft with James Morris (Stink), Leila Fataar (Platform13), Tom Green (Stink) and Aaron Ryder (Film Nation)
11.30, Interactive Stage: The Future of Immersive Content and Marketing with Sol Rogers (REWIND)
13.30, Spotlight Stage: The War Movie That Revolutionised Branded Content with Eka Ruola (hasan & partners Group), Aku Louhimies (Producer/Director), Olli Sarekoski (Veikkaus)
14.00, Debussy Theatre: Creating Exceptional Experiences for One Billion Users with Seng Yee Lau (Tencent)
14.55, Salle de Presse: Generating Incremental Growth Through Cultural Relevancy with Debarshi Pandit (Sky Media)
15.30, Interactive Stage: When the Best Screen in the House Isn’t a Screen with David Cole and Marie Sorning (NextVR)
Day Five
10.30, Interactive Stage: How to Deliver ROI on an Augmented Reality Campaign with Luke Zaki (Blippar)
12.00, Lumière Theatre: Sir Martin Sorrell in Conversation with Ken Auletta with Ken Auletta (The New Yorker), Sir Martin Sorrell (S4 Capital)
12.30, Interactive Stage: Tech That’s Changing the Industry with Angus Kneale (The Mill)
