Outstream specialist Teads announced today it recorded 53 percent top-line growth in 2017, with revenue reaching $317 million for the full year. The company was acquired by Dutch telco Altice in March last year for $307 million, and says it has managed to grow its reach considerably since the buyout despite “a turbulent year for the ad tech industry”.
Teads claims to now reach an audience of 1.2 billion monthly unique visitors, including 800 million on mobile, with comScore saying it now has a greater reach than Verizon’s video properties and Adobe’s Tubemogul.
The company credits its growth partly to the Altice buyout. “The arrival in the Altice group allowed us to combine the Teads start-up spirit with a group of telecom and media entrepreneurs, the accelerated growth and the rise of an alternative actor of digital video advertising at the worldwide level,” said executive chairman Pierre Chappaz.
Teads also expanded its offering over the past year, saying it released tools to adapt TV commercials to the mobile screen and to personalise the ad experience using data and AI in 2017. The company also claims to be the first ad tech vendor to integrating a chatbot and voice-controlled ads into video advertising.
Last year’s brand safety worries on platforms like YouTube and Facebook may also have helped the company. “More and more advertisers are trusting Teads and our leading publisher partners to provide a powerful alternative to YouTube and Facebook for distributing their video campaigns in a high-quality environment,” said Chappaz.
“Our strategic partnerships with the most premium publishers all over the world, our meticulous attention to user experience, constant focus on innovation, and our global scale set us apart from the rest of the ad tech companies.”
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