Blockchain can Deliver Proper Attribution and Enhance Innovation says MadHive’s CEO

If blockchain technology can deliver what many say it will to ad tech, the industry could be set for a revolution in transparency, the way data is shared and in attribution.  Here Adam Helfgott, CEO of MadHive, one of the companies leading the charge on blockchain and in AdLedger Consortium, explains how blockchain works and what the likely impact will be.