How SpotX are Helping Publishers Prevent Data Leakage

Data leakage has been one of main problems for publishers in the early days of programmatic, as advertisers would in some cases simply collect data on a publisher’s users whilst running a campaign on their site, then re-buy that audience for less elsewhere.  SpotX, a video ad technology company, have developed a solution called ‘Audience Lock’ that helps publishers protect their audiences. Here Sean Buckley, Chief Revenue Officer at SpotX, explains how the technology works and discusses the convergence between linear TV and OTT. Filmed at the Cannes Lions.