The TV Industry is Entering a New Era of Collaboration

TV advertising has undergone a remarkably speedy technological and cultural reformation and we’re now entering the most exciting phase in the industry’s history.  Here John Tigg SVP of Enterprise Solutions EMEA at Videology, provides an overview of how the industry had adapted whilst also doing so on its own terms instead of adopting programmatic models associated with display. Tigg also explains why Videology believe there is a role for them to play on both the buy-side and the sell-side when it comes to TV advertising. Filmed at the Cannes Lions.