As AI becomes more deeply embedded in the digital advertising industry, many have started to hypothesise about which parts of the ecosystem are most likely to be affected. As AI-driven decision-making might be more effective for media allocation than the human kind, it’s fair to say that at first sight the agencies might seem more vulnerable than most. However, as Publicis Media’s global analytics chief Armel Bursaux explains here, AI will won’t happen overnight and it’s going to throw up many opportunities for agencies too. Filmed at the I-COM Global Summit in Porto.
