Facebook’s role in the media ecosystem is one that – in theory at least – offers publishers a huge opportunity to distribute their content and reach new audiences. However, there’s a lot of uncertainty about the role of the social platform and many are concerned about monetisation and the lack of guarantees around audience access. Here Tim Gentry, a private consultant who was until very recently responsible for digital monetisation at The Guardian, Will Hayward, CEO of Joe Media, and Roy Greenslade, Media Commentator at The Guardian and a Professor of Journalism at City University, discussed whether publishers should regard Facebook as a friend, foe or a frenemy? Filmed at New Video Frontiers in London.
