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The WiR: IBM Acquires Clearleap, Facebook Rolls Out Live Streaming and Two Thirds Feel Underrepresented by Ads

Harriet Kingaby  11 December, 2015

In this week’s Week in Review: internet to usurp TV advertising expenditure, Facebook rolls out live streaming to all and much of the UK feels underrepresented by ads. To receive weekly summary of industry news and other VAN interviews and videos, sign up to the weekly Video Round-Up.

IBM Acquires Clearleap
IBM has announced that is has acquired Clearleap, Inc., a provider of cloud based video services, to boost its cloud computing initiatives. The acquisition has been completed in order to empower users to access video from any device at any time and use it as a strategic source of data.

Facebook Rolls Out Live Streaming to All Users
Facebook has started to introduce live streaming video to all users, who will be able to use a redesigned status menu to select “live video.” This feature will be available from their flagship app and is starting with a small percentage of iPhone users in the US. As with other apps like Meerkat and Periscope, Facebook’s streams display the number of live viewers, the names of friends who are watching, and real-time comments as they’re written.

Two-Thirds of UK Feel Underrepresented by Ads
Almost two-thirds of people in the UK feel the ad industry does not represent them, and almost two-fifths say advertising characters and messages fail to reflect British society as a whole, according to research from Marketing Week. The study revealed that religion, gender identity and physical ability were the areas most commonly identified as having seen the least progress on representation over the last decade.

Vimeo Introduces Adaptive Streaming
Video-sharing website, Vimeo, has announced it has introduced adaptive streaming, which automatically delivers the highest possible resolution, up to 4K, for any video, optimised for the user’s device and bandwidth.

LTE Consumer Devices Market to Average 26 Per Cent
The global LTE consumer devices market is expected to grow at a CAGR of over 26 per cent by 2020, according to the Global LTE Consumer Devices Market Opportunities & Forecast, 2020. Rising adoption of LTE technology in emerging economies, increasing number of new LTE enabled registered devices, plus declining global average selling prices of LTE devices should drive growth.

OTT To Be a Christmas Hit, But with Disloyal Users
This Christmas 52 per cent of viewers around the world are planning to use an online TV service during the festive season, but 45 per cent of subscribers are planning to cancel their subscriptions immediately or within six months, new research commissioned by Paywizard has revealed. Operators like Amazon Prime, Hulu and Netflix are set to lose many of their festive gains.


CBS Defends Right to Deny Access to Online Streaming
With the news that the Federal Communications Commission (FCC) is set to review the way in which broadcasters and distributors negotiate with each other, American network CBS has said it will defend its right to block access to certain areas of its online streaming.

Accenture and Adobe Expand Alliance
Accenture and Adobe have announced the expansion of their global alliance to create and deliver digital marketing solutions for life science, healthcare, and financial services organisations in Europe and North America. The new agreement will last for three years.

AOL Wins A+E Networks Business on Monetisation and Advertising

AOL and A+E Networks have announced a deal that will see A+E Networks utilising AOL’s open programmatic platform as a publisher and as an advertiser. A+E Networks will use AOL’s technology for both advertising and publishing purposes.

Video and Audio Traffic Accounts for Over 70 Per Cent NA Traffic
Over 70 per cent of North American downstream traffic comes from video and audio, Sandvine’s December 2015 Global Internet Phenomena report has shown. Sandvine have confirmed that five years ago, video and audio accounted for less than 35% of peak period traffic. The report also found that Netflix is still dominating the market, although its rivals are catching up.

TV Will Experience Slow Growth for Two Years
TV advertising will grow by a much slower rate in the next two years, as digital media pushes marketers to shift budgets away from TV channels, according to to Pivotal Research Group.

Remote Broadband Speeds will be Boosted by Satellite Dishes
The UK’s Department of Culture, Media and Sport has announced that homes and businesses in some of the most remote areas of the UK are to be offered a subsidised satellite broadband connection if they are currently unable to obtain an affordable broadband service of at least 2 Mbps. This will come into effect as of December 2015, as part of the Government’s commitment to making sure every home and business in the UK can access speeds of at least 2 Mbps by the end of 2015.

DISH Network Loses Subscribers in Q3
The DISH Network has reported a decline in pay-TV subscribers by approximately 23,000 in the third quarter, as it releases its Q3 results. The company closed the third quarter with 13.909 million Pay-TV subscribers, compared to 14.041 million Pay-TV subscribers at the end of third quarter 2014.

Ooyala Powers Multiscreen SVOD Service From Hallmark Cards Subsidiary
A subscription video streaming service from Hallmark Cards, Feeln, has chosen Ooyala, as key partner to power their experience across devices, as they’ve seen impressive growth and viewership on iOS and Android, and are now expanding to the Amazon device family.

Piracy Prevention Becomes Priority
It is essential for businesses to utilise piracy prevention technologies, ABI Research has discovered. The research has uncovered the extent of the direct impact that piracy has on content owners and as pirated content becomes increasingly difficult to distinguish from its original sources, the report urges businesses to make the most of piracy prevention.

Harmonic Announces Offer to Buy Thomson Video Networks
Video delivery infrastructure company, Harmonic, have announced that it has signed a binding offer to acquire Thomson Video Networks. The offer is for 100 per cent of the company.

Globecast Appoints Orange Executive as CEO
Telecommunications provider, Globecast, have appointed Philippe Bernard as its new Chairman and Chief Executive Officer, succeeding Olivier Barberot. Globecast, part of the Orange Group, is expecting Bernard to continue their strategy to “position the company as a fully global and integrated media solutions provider that addresses the changing needs of markets and customers”.

Vevo Acquires Showyou
Music video platform, Vevo, has announced that it has acquired streaming video company Showyou. Showyou was first launched in 2011 with a focus on creating applications for mobile, TV and the web that made content discovery, curation and consumption more intuitive.

One-In Four Spanish Homes Have Pay-TV
Pay-TV growth is being driven by convergent packages and better infrastructure in Spain, as nearly 25 per cent of the country receive pay-TV services, according to the latest report from the Spanish regulator, CNMC.

TV Ad Spend Declines
Linear TV ad spend has stopped growing for the first time outside of a recession, according to global ad revenue updates by MAGNA Global and ZenithOptimedia. The report has also found that global ad spend’s growth forecast will rise to 5.8 per cent in 2015 and 2016. The principle engine of this growth will be mobile technology.

Millennials Still Watch TV Above Other Types of Video
Even if they’re not watching the content from a traditional paid TV provider, millennials still watch more TV than any other type of video content, according to TiVo’s Third Annual Millennial Video Entertainment Survey.

Amazon Announces Streaming Partners Program
Amazon has released an over-the-top streaming subscription program for video providers that enables them to reach tens of millions of Prime members. The Streaming Partners Program allows video providers to have access to a highly engaged streaming audience.

South African TV Households to Grow 10 Per Cent
The total number of South African TV households will grow 10 per cent from the end of 2015 to the end of 2018, when they will number almost 13.3 million, according to new research from Dataxis.

S Africa

20 Per Cent of Pay-TV Consumers Could Cut Cord in 2016
Frustration with the lack of choice and control over entertainment packages could drive around 20 per cent of pay-TV viewers to cut the cord and end their contracts, a report from PwC has warned.

UK TV Viewers are World’s Most Tech Savvy
Television viewers in the UK are the most technologically advanced in the world, according to Ofcom’s International Communications Market Report 2015. Britons are undertaking more online viewing than anyone else as well as being the most likely to use tablets to watch catch-up TV.

YouAppi Announces Use of Video Mobile User Acquisition Ads
YouAppi has announced that it is rolling out, OneRun, a mobile user acquisition platform that now enables marketers and agencies to include video ads in user acquisition campaigns.


Ad of the Week: Canon, Grey NY, Rebel With a Cause

Tightrope walking daredevil Nik Wallenda makes two senior citizen’s dreams come true in this spot for Canon.


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