Video Has Overtaken Display and Now Makes Up 60 Percent of Xaxis Billings #Video@Dmexco

While programmatic video advertising got off to a much later start than display advertising, it has become top priority at Xaxis, where it now counts for 60 percent of Xaxis’s billings. Here Rosa Markarian, Director of Product, Training & Development EMEA, explains the role video plays and what she’s seeing happen across the European video advertising market. Filmed at Dmexco as part of the Video@Dmexco series, sponsored by Videoplaza.