[Sponsored by YuMe] Major sporting events are a great time to look at how consumers are consuming content and how brands are trying to reach them. Whereas advertisers would once focus almost all of their sporting efforts on print, outdoor and TV, consumer behaviour has become a rapidly moving target, forcing advertisers to completely rethink their planning and buying strategies each and every time.
The next big ticket event is the World Cup, which will kick off in Brazil on June 12th, and YuMe, a multi-screen video advertising technology company, commissioned a survey looking at how consumers are planning to watch the matches and the highlights. The results highlight how digital consumption has become an everyday way to consume even the most premium of sporting events, whether it’s live streaming, highlights or watching a full game after it has finished.
