In-stream native video advertising is rare because of the high costs associated with creating a video ad. For most advertisers it’s easier to simply repurpose TV creatives. Yet many users complain about the intrusiveness of pre-roll ads, especially when they’re run against short-form content on sites like YouTube. One solution might be to create cheaper ads that are more closely aligned with the content, which is what Burger King, the home of horsemeat burgers, have done with their latest campaign.
Working with Colenso BBDO, a New Zealand based agency, and Flying Fish on production, Burger King created 64 ads to be used either on specific videos or content categories, so the user always saw a video that was relevant to the content they were watching:
