Ad of the Week: Vallformosa Cava: Vallformosa cava wants Belgians to Make More Babies, Duval Guillaume Modem

This week’s Ad of the Week was produced for Vallformosa Cava by Antwerp-based Duval Guillaume Modem. It’s a creatively brave ad on a few different levels. The humour drifts from surreal to lewd, as an elderly gent explains to the Belgians why they need to create more consumers for him to flog booze to. It’s a parody of type of alcohol ads that exploit their heritage, executed brilliantly.