YuMe’s Owen Hanks Explains How Household Targeting Boosts Purchase Influence

In the age of data-driven advertising, the industry is often obsessed with personalised, one-to-one relationships. However, many big brands know that purchasing decisions – particularly for things like holidays and cars – aren’t just made by individuals, but by groups of people living in the same home. YuMe recently launched their household targeting product that is aimed at serving these advertisers, and Owen Hanks, General Manager for YuMe, explained to VAN how it works.