Http Live Streaming (HLS) Still Posing Challenges for Mobile Video Advertising

As video advertising moves on to mobile devices, the industry is confronted with a new range of challenges, spanning everything from data usage and creative types, right through to the technological infrastructure required to simply deliver an ad. Here Chris Johnston, Brightcove’s Director of Technology Partnerships, explains how delivering advertising via http live streaming (HLS) differs from the Flash-based systems that have traditionally been used online.