Ad of the Week: First for Women, ‘Top Gun’, Black River FC (SA)

This week’s Ad of the Week comes from First for Women and was produced by the Johannesburg office of Black River FC. The ad is part of a campaign that makes fun of how male judgement can be affected by the instinct to compete with other men, which of course enables First for Women to offer cheaper insurance to their more rational female counterparts. Other great ads in this series that are worth checking out are ‘Dart‘ and ‘Road Trip‘.