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Why Programmatic Buying Is The Future of Video Advertising

Vincent Flood  19 April, 2012‘s European MD, Brian Fitzpatrick, explains how programmatic buying is revolutionising video ad trading. In the second part of a two-part interview, Brian gives a refreshingly balanced overview of the problems automated trading does and doesn’t solve for the video advertising industry. Brian also explains how video advertising campaigns can now be run in a way that is more flexible, efficient and international. Highly recommended viewing for anyone interested in how ad exchanges are changing the video advertising space.

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