Adap.tv‘s European MD, Brian Fitzpatrick, explains how programmatic buying is revolutionising video ad trading. In the second part of a two-part interview, Brian gives a refreshingly balanced overview of the problems automated trading does and doesn’t solve for the video advertising industry. Brian also explains how video advertising campaigns can now be run in a way that is more flexible, efficient and international. Highly recommended viewing for anyone interested in how ad exchanges are changing the video advertising space.
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