Adap.tv, the RTB video ad marketplace, have been focusing heavily on the European market over the last year or so. Here European MD Brian Fitzpatrick explains how the Adap.tv emerged from Silicon Valley and what programmatic buying offers advertisers and publishers. Brian also explains how Adap.tv have been overcoming the problems associated with achieving scale across the European market.
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About the Author: Vincent Flood
Vincent Flood is the Founder & Editor-in-Chief at VideoWeek.
