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VAN TV: Adap.tv’s Brian Fitzpatrick on the European Video Advertising Market

Vincent Flood  13 April, 2012

Adap.tv, the RTB video ad marketplace, have been focusing heavily on the European market over the last year or so.  Here European MD Brian Fitzpatrick explains how the Adap.tv emerged from Silicon Valley and what programmatic buying offers advertisers and publishers. Brian also explains how Adap.tv have been overcoming the problems associated with achieving scale across the European market.

2012-04-13T13:49:27+01:00
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