Ad of the Week: NSPCC, The Sh*t Kids Say, Inferno

This week’s Ad of the Week was produced by Inferno for the NSPCC and is a clever adaptation of the ‘Sh*t People Say’ Internet meme (Sh*t Ad Agencies Say featured on VAN just a few weeks ago) .  The $#*! Kids Say is a heartbreaking short film directed by Skins director Amanda Boyle, director of Skins, asking us to trust our instincts and read between the lines when you think things aren’t quite as they should be.