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AdRise Launch RTB-Based Connected TV Ad Platform

  15 March, 2012

AdRise have launched ‘adRise Connect’, Connected TV distribution platform that enables premium content owners to build, distribute, and monetize video apps via RTB for all the major Connected TV platforms.  AdRise say they enable content owners to monetise their content without having to invest in apps for Connected TV platforms. The San Francisco based company said content owners can avoid those costs and save time on getting to market by using adRise Connect to achieve ‘near complete’ Connected TV coverage, ‘instantly’ and ‘for free’.

So if it’s free to monetize your content, how do adRise make money? The answer is of course ‘through advertising’. If you’re using adRise Connect, you’ll also be using their video advertising platform to monetize premium content with what they describe as ‘TV-like’ advertising revenue.

Starz Digital Media’s Manga Entertainment turned to adRise to deliver a complete Connected TV app experience: building apps, submitting apps to multiple TV platforms, powering the advertising technology to display and track ads across TV platforms, and monetizing ads from top brand advertisers.

“We’re committed to helping premium content partners reach the growing number of viewers across all Connected TV platforms without having to incur up-front costs,” said Farhad Massoudi, founder and CEO, adRise. “We are seeing revenue for our content owners spiking as consumers increasingly purchase Connected TVs, advertisers chase after those viewers who no longer are watching traditional TV, and more content is jumping onto Connected TVs. And that is exactly why we are offering adRise Connect for free.”

AdRise supports 11 Connected TV platforms: Google TV, Boxee, Western Digital, Roku, Samsung, iOS and Android, and Yahoo Connected TV. Supported manufacturers include Apple, Sony, Vizio, Toshiba, Samsung, and Logitech.


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