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Intel to Integrate Video Advertising Tech into Wi-Fi Direct SDK

Vincent Flood  08 February, 2012

Artivision IntelIntel have partnered with Singapore-based Artivision to integrate its front-end in-video advertising platform and back-end ad serving technology into Intel’s SDK that uses Intel’s Wi-Fi Direct technology.  Intel missed the boat on mobile processing and are now playing catch-up to UK-based ARM, who dominate the market for mobile and tablet processors. However, Intel have been gaining a little traction over the last year or so and their Medfield processor will be used in Lenovo and Motorola phones.

By integrating Artivision’s video advertising into their SDK, Intel’s mobile proposition becomes that bit more attractive to developers who want to monetise their apps with video advertising. Wi-Fi Direct is all about operability between various devices – you can create an ad hoc wireless network without the need for an intermediate device such as a broadband router.

So, you could hook up two phones using Wi-Fi Direct, where one streams content to the other, or stream a movie from a phone to a laptop. So one of the devices is essentially playing the role the router plays in a ‘traditional’ Wi-Fi network.

Dr Ofer Miller, Chief Technology Officer of Artivision and CEO of Artimedia, says, “This is a great opportunity for Artimedia to distribute our state-of-the-art video technology and to reach the mass market.”

Artimedia’s front-end technology analyses the video stream in order to place ads onto the online video content, which Artivision describe as ‘non-intrusive’. The back-end technology will be used as an open platform for advertisers to place images, pictures and videos onto any devices while using using Intel’s Wif-Fi Direct technology.

Here’s a brief overview of how the Artivision’s content analysis and ad placement technology works, which it’s advisable to take a look at before watching this demo of Artivision’s tech in action:

It’s going to be interesting to see these ads are received – will people prefer a pre or mid-roll, or be willing to make the trade off in order to get immediate access to the content? Or will they simply be used as an additional revenue stream?

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